BNP Paribas Rolls Out New Mobile Wealth Suite

Robbie Lawther

28 April 2017

Parisian lender has unveiled a new suite of wealth management offerings, including the Voice of Wealth app, which enables clients to stay in touch with markets and business trends.

The bank has launched four digital platforms based in different parts of the world to enhance the relationship between the bank and its clients, the firm said today in a statement.

Voice of Wealth, available worldwide in English, French and Italian, gives users latest wealth management analysis by updating private investors on what affects their portfolio as well as reports into investment, market and business trends across a range of subjects.

The new blogging platform Expert Voices, available worldwide in English and French, helps private investors gain a better grasp on the wealth management sector.

Some of the new platforms are exclusive to certain countries, including the e-magazine Wealth, which delivers up-to-date information on questions and subjects that impact private clients in France. The magazine will also have lifestyle content on a variety of topics such as golf courses or wine start-ups.

Also, in Italy, the Youmanist, a website and app to help clients make the most of their free time, will offer lifestyle content written specifically for BNP Paribas Wealth Management by a team of bloggers, writers and journalists. Topics include architecture, food, fashion, music and travel.

“Knowledge together with empowerment is an integral part of the client experience that we offer at BNP Paribas Wealth Management,” said Vincent Lecomte, co-chief executive. “Clients now want to understand and even detect the best trends and opportunities by themselves and our role is to empower and facilitate this development.”

Since December 2016, BNP Paribas has been trying to build a personal experience for their clients to help with both their banking and their lifestyle.